
The Future Of Television. Dissected Daily.
Surprise! Disney’s Bob Iger Calls Linear Networks An Asset
“We are programming them and funding them at levels that give us the ability to enhance our television business,” the CEO said.
How Netflix Rules Main Street As Well As Wall Street
Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.
Amid Channel Culling Trend, Pluto TV Expands Lineup with LGBTQ+ Streaming Network Revry
Pluto TV is diversifying its channel offerings by adding Revry, the global LGBTQ+ streaming network, at a time when many services are cutting back.
McLuhan And The TikTok Ban
TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.
Stop Trying To Make The Incomplete ‘Sports Streamer’ Happen
Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?
Winners And Losers Of The TikTok Ban
The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.
DirecTV, Dish Say ‘Not So Fast’ On Letting Venu Launch
Satellite companies tell judge antitrust issues should continue to be litigated
Once More Into The Breach: Our Fearless Predictions For 2025
Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.
Hot Take On Today’s Net Neutrality Ruling
The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.
5 Netflix Insights In 2024 That Are Shaking Up The Streaming World
In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.
The Times' Peak Snobbery: Why ‘Mid TV’ Is Actually What Viewers Want
The Times TV Critic is dismayed by the arrival of what he calls “Mid TV.” But are greedy executives to blame or just mainstream tastes?
Netflix KOs Other Streamers for Earned Media Value
The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.
YouTube Isn’t Quite TV, But It’s Probably What Comes Next
Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.
In 2024, the Shift to Streaming Only Continued
This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.
Football & Fashion Pump Up Prime Video EMV in October
Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.
Why FAST Owners Should Stop Launching New Channels And Start Marketing The Ones They Have
Why FAST channels often get lost in the shuffle and how new AI-powered social media solutions can help get them noticed.
Data: Netflix Beats Other Streamers for Content Appeal
The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.
The Most Interesting Findings From The NBA’s Unsealed Media Deals
The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).
Europe Strikes Back: Titan OS’s Local-First Strategy in the CTV Wars
Titan OS made quite a splash at MIPCOM last week, with its Sony Pictures Entertainment announcement. We look at why independent operating systems like Titan hold so much promise as alternatives to Big Tech.
The Jargon Wars: Mapping TV’s Out Of Control Lingo
Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.