Do You Want To Build A Bundle?
TiVo’s Q4 2024 Video Trends Report: North America
Uncover key insights and stay ahead in the video entertainment industry
Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “Do You Want to Build a Bundle?”, explores crucial insights into consumer behavior and market trends that will help you stay ahead of the competition.
Simplification is in demand: Consumers are actively reducing their number of TV services—from an average of 11+ to 9.9 services—seeking simplicity and bundled options across both paid and free streaming.
Content discovery remains a challenge: Despite fewer services, discovery is still fragmented. Word of mouth has resurged, and home screens and carousel ads are among the most effective ways to influence viewing.
FAST usage is up during primetime: 41% of FAST consumption happens in primetime, and consumer perception of quality is rising, though most viewers still only engage with a handful of the hundreds of available channels.
Sports is driving fragmentation—and opportunity: 80% of consumers watch sports, often jumping across two to three services to find games. Platforms that simplify access are more likely to win loyalty.
Advertising tolerance is strong—when done right: 76% of consumers are receptive to ads, especially when they're relevant, non-repetitive, and come with cost-saving benefits.
In-car viewing is on the rise: 44% of consumers now watch video in the car, showing early signals of a growing opportunity for content and ad engagement beyond the home.
Kids’ content drives subscriptions: Households with children subscribe to an average of 13.6 services, compared to 8 for those without—highlighting the influence of kids on content strategy.
Download the report today and gain access to the latest consumer data and video trends to optimize your marketing and product strategies.
